Our heart and soul, and quite some rock ‘n roll, is Goes. Advanced linguists assert the name means ‘shopping’ – for centuries it has been the region’s market mecca – but in fact it comes from visiting geese. All the national stores are here, fraternising with locally initiated quality boutiques. A raft of terraces caters to a shopper’s need to recharge. Gezellig, especially on the Grote Markt square. Catch the weekly market there, on Tuesdays.