Privacy statement

Welcome! The fact that you are reading our privacy statement tells us that you attach as much importance to privacy as we do. We have carefully created this privacy statement in order to describe and explain to you how your personal details is used when you visit our website (, create a user profile, or use our app (Zeeland App) or Zeeland Pass.

The Responsible Party

VVV Zeeland
Schuitvlotstraat 32
4357 EB  Domburg

We are listed in the Commercial Register under file number 59689897.
If you would like to contact VVV Zeeland, please send an email to: [email protected].

The Data Subject

We hope you are reading this privacy statement because you are using our website ( or Website), creating a user profile, would like to install or are already using our app (Zeeland App), or because you are using our events pass (Zeeland Pass). If that is the case, you are the ‘data subject’. This privacy statement is all about your personal details. For the sake of convenience, we will also use the term ‘data’ to refer to your personal details.

Collection of Data

We collect data at different times. Although not all data is personal data, we think it is important that you understand what data we may collect. Below you will find an overview of this data. If you undertake several actions simultaneously (e.g. if you are using the Website or Zeeland App and are creating a profile and are linking your Zeeland Pass to your profile), we will collect all the data supplied during those actions.

In this way a complete personal profile of you is created in our database. Of course you can always choose not to fill in certain data (only the data fields with an asterisk (*) on the Website and Zeeland App are mandatory). You can determine yourself which data you want to share with us through your browser or mobile device settings.

Below you will find an overview of the data we collect from you:

When you use the Website

  • Your IP address
  • Your browser settings
  • The number of times you have visited the Website
  • The pages and topics on the Website you visit and how long you visit them
  • The fields you fill in or the search words you enter
  • The number of ‘likes’ you give and the topics you ‘like’

When you create a profile

  • First name
  • Surname
  • Email address
  • Whether or not you wish to receive newsletters
  • The non-mandatory fields you fill in

When you link your Zeeland Pass to your profile (additional to basic profile)

  • Gender
  • Date of birth
  • Postcode
  • City/town
  • Country

When you make a purchase on the Website

  • Product and price
  • Date of purchase
  • First name
  • Surname
  • Delivery address
  • Invoice address
  • Email address

When you install or use the Zeeland App

  • The pages you visit, and possibly how long you visit them
  • App use frequency
  • The number of ‘likes’ you give and the topics you ‘like’
  • Settings and preferences
  • Use of your profile
  • Possible data such as device ID, network access, IP address, cookies
  • After permission, the location of your device

When you use the Zeeland Pass

  • Pass number entered
  • Used vouchers
  • Where and when vouchers were used
  • The advantages you enjoyed

When you choose or have chosen to receive the newsletter

  • Email address
  • The topics you click on
  • How much time you spend on reading about certain topics

When you email, phone or write to us

  • The data you provide to us

The Data Processing Purposes

We collect your personal data for the following purposes:

  1. To make the features you wish to use available to you on the Website or Zeeland App
    Various features on the Website and Zeeland App require data storage (e.g. for saving  your favourites, and for executing certain searches). Provided you have given permission to do so, location data is used but not saved. The Zeeland App has different features that use your location data once you have given your permission.
    • The location of your device is used to support the routing functionality and  Zeeland Pass notification functionality:
      1. The routing functionality uses the location of your device to show you where you are on the map. When you are cycling and you have your phone on stand-by, we can let you know when you are approaching the next cycle junction in a cycling network, or provide you with local route-related information.
      2. On the basis of the location of your device, the Zeeland Pass notification functionality enables us to inform you about local special Zeeland Pass offers.
    • If you participate in the ‘Traffic in Zeeland’ study, and have given your express permission, your location data will be stored in the database of a research partner with whom a processor agreement has been concluded in order to ensure secure processing of location data. The data will exclusively be used within the framework of mobility research in the province of Zeeland.

  2. To personalize a limited part of the Website grid and the content of email newsletters
    VVV Zeeland aims to be as relevant as possible to visitors to Zeeland. That is why a limited part of the content of the Website and newsletters is dedicated to what we think you will appreciate. We have consciously confined ourselves to a limited part of the content so that you will still be entirely free to discover things that do not yet correspond with your interests. We are able to dedicate the content of the Website and newsletters to your interests because we collect information by means of cookies. If you do not want us to do so, you can deactivate the cookies concerned through your browser or mobile settings.

  3. To execute an order placed through the Website’s webshop
    If we do not have your data, we will have no idea where to send the products you ordered. We use the data you filled in to honour the agreements we have with you.

  4. To maintain the profile you wish to make and have made
    You can save your favourites with your profile. We save that data so that everything will be available to you when you log in again. Furthermore, if you want, we will also send you newsletters. To do so, we need to save your e-mail address and newsletter preference.

  5. To carry out analyses of the use of the Website, Zeeland App and Zeeland Pass to gain a deeper understanding of the developments in the tourist sector in Zeeland
    We use Google Analytics and The Human Switch (introduced by IQNOMY) to analyse the use of the Website, the Zeeland App and the Zeeland Pass. To this end, we collect data, including your personal data. The data are collected by means of cookies, for which we require your permission. Please change your browser or mobile device settings accordingly. For analysis purposes, we use, for example, the pages you visit and the associated tags, fields you fill in, for example, in the experience builder, or your hotel search data. This data enables us to paint a picture of the things you like or are looking for, and is also used in our periodical analyses at higher levels. 

Rights of the Data Subject

This is a privacy statement about the use of your data. You can influence the way in which we collect your data. You have a right of access, a right to correct and remove, and you can limit our use of your data. In some cases you may object to the use of your data. Lastly, you are entitled to transfer data.

This means that you can ask us (see our contact details above) to specify which of your personal data we process. We will answer you in line with the applicable legal rules. You have the right of correction or removal of your data. This can largely be managed through your profile and browser or mobile device settings. If we requested your permission to use your data, you can always withdraw this permission. This does not affect the use of your data prior to the moment at which you withdraw your permission. You also have the right to oppose the use of your data for direct marketing purposes. Furthermore, you may ask us to provide you or another party with information in a machine-readable and interoperable format, for example, because you want to transfer your profile. We will treat such a request seriously. Please let us know if you want to exercise certain rights (see our contact details above). Should you have the idea that we do not handle your data legitimately, please contact us. If that does not produce the desired result, you can always file a complaint with the Personal Data Authority.

Disclosure to Third Parties and Transfer

Yes, we share your data. We offer you the use of the Website, Zeeland App and Zeeland Pass, but we did not develop all this ourselves. We also do not manage and support these services ourselves. We are assisted by third parties, which therefore automatically process your data, but only for that purpose. The parties that help us all work according to our instructions. We have concluded a processor agreement with these parties.

The aim of the Website, Zeeland App and Zeeland Pass is to promote Zeeland. VVV Zeeland shares data with the Coastal Tourism Knowledge Centre (Kenniscentrum Kusttoerisme). This party uses the data solely for statistical and research purposes. They only receive anonymized data so they cannot trace back any of the data to the persons who provided the data.

We may engage third parties for marketing activities or for the delivery of your purchase. To this end, these parties will require your data (e.g. a printing company, email processing company or a mail delivery company). We will only provide your personal information to supervisors and authorities if we are legally required to do so.

Personal data may also be passed on to parties in countries outside the European Economic Area. If we do this directly ourselves, we will take the necessary steps to ensure that your data is protected as well as possible.


We attach great importance to the security of your personal information. We have therefore taken appropriate technical and organizational measures to protect your personal data against loss and  any form of unlawful processing. That means that there is always a secure (SSL) connection while you are using the entire platform and all functionalities, that we have a privacy policy in place stating who has access to your data and when, and that we make backups of files, install updates in a timely manner, and use anti-virus programs.

Terms of Storage

We retain your data for as long as you have an account with us. We save your data for as long as necessary to fulfil the purposes for which we collect the data. In this respect, we would like to draw your attention to the following. Uninstalling the Zeeland App does not mean that all your data have been removed from our  database. We assume that uninstalling the app does not automatically mean that you want to delete your profile. If you want to delete your profile and other data, please send us a removal request. Our contact details can be found elsewhere on this page.

Changes to this Privacy Statement

This privacy statement is subject to change. If possible, we will try to inform you personally of any fundamental change to this privacy statement significantly affecting your rights or the permission you gave us. Please check the reference number and date of this privacy statement to see whether this is the version you read earlier.

VVV Zeeland, April 2017, Version 1